You might be wondering, “Why should I jump onto yet another social media bandwagon?” Trust us, we get it. The digital landscape is already crowded with platforms vying for our attention. But let’s unravel why you should at least consider Threads for school communication.

What exactly is Threads?

Threads is a new social media platform developed by Meta, the parent company of Instagram and Facebook. The launch of Threads in July 2023 coincided with user dissatisfaction with recent alterations implemented by Elon Musk on Twitter. Musk has made a number of changes to Twitter, including removing the ability to verify users and reducing the amount of moderation on the platform. These changes have been met with criticism from some users, who believe that they are making Twitter a less safe and welcoming place. As a result, record breaking numbers of users flocked to Threads once it launched, and is seen by many as a more positive alternative to Twitter.

Are parents on the platform?

More than likely, yes! The platform is still new, so there is not a lot of Threads data available yet. However, the user base heavily overlaps with Instagram and Facebook, which are both popular platforms with parents. Additionally, the oldest Gen Z members are in their mid-20s, so the parent demographic is already on these platforms.

As Threads continues to grow, it is likely that we will see more parents on the platform. The more positive atmosphere on the app and the focus on real-time conversations could make it a more attractive option for parents than Twitter.

How can Schools utilise Threads?

Keep all parents in the loop

If your school’s Facebook page already has lots of interesting pictures and videos, Threads can be a useful addition by providing quick, up-to-date text updates. Unlike platforms like Facebook and Instagram that tend to prioritise posts with images and videos, Threads is perfect for sharing short text updates that people can read quickly. Because different people prefer different social media platforms, being present on Threads ensures important messages reach parents and community members, no matter which platform they use.

Collaborate with local businesses & charities

Threads is closely linked with Instagram and as a result, has the same positive atmosphere that attracts local businesses and charities. By sharing content, talking with them, and starting conversations, you create opportunities for valuable partnerships that benefit the local community.

Engage with Educators

If you’re not a fan of Twitter and want an alternative way to connect with educators, Threads is a viable option. With a growing number of educators transitioning to Threads, it’s becoming another hub for educational collaboration. Although the platform lacks groups and tags currently, these features are expected to be added as Threads gains traction. Meanwhile, @ericcurtshas has compiled a Google document with educators to follow, making it easier to get started.

How to set up Threads for your School

Before you get started, you need to have an Instagram account to log in to Threads. If you don’t already have one, get permission to set one up. Instagram is a great visual platform for reaching parents and the community by showcasing school life through pictures and video reels.

  1. Once you have an Instagram account, you can download the Threads app from the Apple App Store or Google Play. Threads is not yet available on desktop, but that is expected to change very soon.
  2. Open the app, and select the “Log in using Instagram” option. This is the only method of signing up for Threads at this time.
  3. Once you have logged in, you can customise your name, bio, website, and profile picture link. You can also choose whether you want your profile to be private or public.
  4. Finally, you can choose who to follow. Threads enables you to follow everyone you’re already following on Instagram with one tap.

Understand your privacy and control options

Besides being able to have a public or private threads account there are some other settings you can adjust to further control the privacy of your account.

Mute content you don’t want to see

If you see any threads that aren’t relevant to your school or just plain annoying, select the three white dots next to the thread and select mute. The same three dots can be used to block a user.

Choose who can reply to your threads

Similar to Facebook and Instagram, this is controlled on a post by post basis. When you create a new thread, in the bottom left you will see ‘Anyone can reply’. This will let you choose if everyone can reply, only people you follow, or nobody at all.

Control who can mention your profile

To control who can mention your school profile in Threads, go to your profile and click the two lines, then go to ’Privacy’’ and ‘Mentions’. Choose between allowing everyone, only people you follow, or no one.

The Future of Threads

The initial frenzy that accompanied the launch of Threads might have gradually faded, leading to a decrease in the number of daily active users. However, in the wake of Twitter’s rebranding as ‘X’ and the continuous introduction of fresh thread features, the platform continues to hold its relevance in the digital sphere.

More recently, strides have been taken to enhance our control over the content we encounter on our feeds. You now have the freedom to filter threads exclusively from those you follow or arrange them chronologically, giving you a tailored browsing experience. Additionally, efforts to combat spam attacks on the platform are in full swing, promising a more enjoyable experience for users. While we can’t be certain about the future longevity of Threads, for now it boasts the added charm of being ad-free!

Whether you’re connecting with educators, forging community partnerships, or keeping parents informed, Threads holds the potential to reshape your school’s digital presence.

Are you looking to harness the potential of Threads or seeking assistance with social media marketing, the Eduprise team is here to help. Get in touch with us today to explore new possibilities!