The town of Bicester in Oxfordshire is a thriving area experiencing rapid growth as millions of pounds are invested in its infrastructure. As a result, their population is soaring, and with many families moving to the area, the need for a new secondary school quickly became apparent.
To increase the available secondary school places in Bicester, and provide people in the area with a greater choice, The White Horse Federation multi-academy trust announced its intention to build Whitelands Academy. This brand-new, state-of-the-art secondary school is to open its doors in September 2020, but first, they needed students.
When the application period began for secondary schools, on 1st September 2019, Whitelands Academy was not an option for parents applying through the Oxfordshire County Council online portal. Instead, parents were required to apply directly through the Whitelands Academy website. This meant it was crucial to raise awareness of the school and remind parents to follow an additional procedure.
Whitelands Academy needed more than 110 applications in order to justify a year 7 intake and opening its doors in September. To make sure that was possible, The White Horse Federation requested the support of Eduprise to raise awareness, increase the school’s exposure, reach new audiences, and drive admission applications.