Strategy & Planning

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Strategy Development

Whether looking to increase admissions, attract the best teaching staff, or engage parents to improve outcomes for children, a comprehensive strategy will facilitate successful communication.

Using state-of-the-art research and analytics, we will produce an actionable strategy to establish your organisation as an exceptional communicator. To produce a bespoke strategy, unique to your organisation, we provide the following consultative services:

  • A full communications audit.
  • An analysis and presentation of your organisation’s key audiences.
  • A value proposition workshop to explore your organisation’s unique offering.
  • A detailed brand specification including communications guidelines and a tone of voice document.
  • Training sessions and workshops for communications staff.

Communication Auditing

We’ll assess the current standard of your organisation's marketing, communications, website content, and public relations work to determine where improvement is needed and where strengths lie.

We use this information to provide a review of initially actionable tasks to immediately improve your existing content, and set out a clear plan about how you can take your communications to an outstanding level.

Brand & Design

We’ll provide your organisation with a striking visual identity that presents your values and culture. Our creative team will deliver this through:

  • Logo and asset designs.
  • Full brand guidelines, stationary, and document template.
  • Website design and infrastructure.

Training & Support

An organisation’s strength lies within its people. With the right staff equipped with the knowledge and training to succeed, your school, college, or trust is empowered to provide its students with a high-quality education.

We’ll train your staff and leaders to ensure they have the skills to communicate effectively. This includes workshops on launching marketing campaigns, managing public relations, and utilising social media, to name a few. In addition, we make our team of experts available to offer any additional assistance your organisation needs to excel.

Editorial Content

Our team of experienced copywriters will plan and produce a 12-month calendar of expertly written school news stories and social media posts for your organisation.

Based around the school year, the editorial calendar ensures that regular communications are being distributed on the key events throughout the year. Each piece is written to demonstrate your organisation’s commitment to positive values, generating positive sentiment and engagement in the local community.

Analytics Reporting

Our team is trained in the latest communications and marketing data analysis software. This allows us to monitor in depth the reach and impact of every communications campaign we produce on behalf of our clients.

Using this data, we’ll provide you with monthly analytics reporting for all of your communications channels that will help you visualise the impact of your communications and improve your strategy.

Arrange a Free Consultancy Today

Contact Us

Talk to us today and find out how we can help you successfully grow your MAT well into the future.

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03330 111 891

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