For this large academy in Reading, famous for the exceptional sporting achievement of its pupils, ensuring high sixth form enrolments is a crucial part of the school’s goals.
With the sixth form application deadline approaching, the school contacted Eduprise to help them market their upcoming sixth form open event.
With only one week of notice, the team at Eduprise delivered a range of communications and paid social media advertising to deliver a well-attended and popular event.
Using only £25 and specific online targeting we were able to reach ten times more parents than the school’s organic social posts. In only seven days, over 3,700 parents saw the ad at least twice. Using creative content and attractive visual assets, we made sure that parents actually clicked through. The average click through rate for education advertising is around 0.73%, a figure we significantly outperformed, achieving a click through rate of 1.90%
In addition to marketing support to guarantee good attendance at the in-person event, Eduprise also supported the school in delivering online welcome events across the admissions season using Crowdcast. This helped the school reach parents and prospective students who would otherwise have been unable to reach the school for a visit.
Speaking about the support she received from Eduprise’s team, John Madejski Academy Principal Louise Baker said:
When we needed to get the word out about an upcoming sixth form open day event, the team at Eduprise impressed with their rapid and effective response. With only a week to go before the event, they were able to distribute a package of communications that made sure we had a fantastic, well-attended event!
Following the sixth form event, and other admissions support, the school is predicting a significant increase in enrolments for the September 2022 intake.