For each good news story, the Eduprise team was able to produce a range of communications that maximised the reach of Forest & Sandridge’s achievements.
A Christian vision and set of values are the foundation for life and learning at the school, and it was therefore a great success that the communications were also centred upon these factors.
By taking this approach, the team produced communications that emphasised the unique character and features of the school. In particular, they demonstrated Forest & Sandridge’s identity as a faith school and highlighted how important the SIAMS report and Gold REQM were for Church of England schools like theirs.
Although Forest & Sandridge maintained its Ofsted rating, rather than improving it, the communications highlighted the more exacting criteria the school had to meet in order to achieve the same result, as well as the challenge posed by the school’s significant growth.
By highlighting these key points, the communications showed how the school was striving to improve and successfully adjusted to changes, leaving no doubt that they weren’t simply coasting following the last inspection.
The three campaigns combined to demonstrate that the school was going from strength to strength, thanks in no small part to the implementation and embodiment of their Christian vision. With all three stories being heavily featured online, and two being promoted by the local press, the campaigns generated a considerable amount of positive coverage and reached a diverse audience.