Communications

Why Your School Should be Talking about Fundraising and Volunteering

Communications are essential to successful fundraising and volunteer campaigns. Find out why here.

Has your school or PTA ever been involved in fundraising to improve facilities or purchase resources? For the vast majority of you, the answer is yes, of course.

However, has your school talked about these fundraising efforts regularly across its communications channels? If the answer is no, your school may need to change how it approaches fundraising and volunteering.

At Eduprise, our combined decades of experience in school income generation have shown us just how integral communications are. Find out more about our offering here.

In this article, you’ll learn how and why getting the word out will improve your fundraising initiatives and get more willing volunteers involved, improving your school in the long run.

Help your parents help you

Parents are naturally interested in their children having the best possible education. Therefore, it can be relatively easy to persuade parents to lend their time, energy, or even cash to support their children’s school whether it be to improve facilities, or access more innovative opportunities.

However, most parents are also busy people, and it’s up to you to make it easier for them to help without having to do all the planning themselves. That’s why you shouldn’t be apprehensive about asking parents for support and offering them ways of easily getting involved.

Good fundraising is good news

If you’re a regular reader of our blog, you’ll know how much we like to stress the importance of sharing good news. Fundraising is a fantastic example of good news!

We recently worked with Bowerhill Primary School in Melksham to get their school and PTA featured in their local paper to promote the fundraising work they delivered over the course of the 2nd COVID-19 lockdown.

Raise awareness, raise funds

It’s a fairly obvious point, but one that is always worth repeating. Fundraising initiatives that are shared widely are likely to attract more contributors. Additionally, if your marketing is targeted well enough, you may even attract the attention of businesses looking for ways to demonstrate their commitment to corporate social responsibility, or for a marketing opportunity.

During the COVID-19 pandemic, we helped The White Horse Federation run an appeal for home learning devices. During the course of the campaign, the trust was donated thousands of pounds worth of computer equipment from the likes of Amazon and Deloitte, all in exchange for a few blogs and social media posts.

Communicate to thank fundraisers and volunteers

While many parents will help out simply to support their child’s school and education, it’s still very important to thank those who lend their time, energy, or money.

Communicating during and after fundraising initiatives is a great way of doing so. If those who have contributed feel they have been recognised for their efforts, people will feel far more inclined to support you again. If you don’t say anything at all, you may even risk coming across as ungrateful or exploitative.

At Eduprise, our team of experienced content creators help schools set up communications platforms that make sure that not only is every fundraising event a success, but also that it is shared as good news as positively and widely as possible.

Published by
Adam Barker-Wyatt

Producing content and communications on behalf of schools and multi-academy trusts.

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