Having a school website is pretty common but how often does your school review its site to make sure it’s attracting prospective parents?
In this article, we’ve outlined the key reasons as to how and why good web design can make a huge impact on school admissions.
Help Your School’s Parents and They’ll Help You
Parents and carers rely on your school website for a wide range of absolutely crucial information.
If your website is poorly designed and difficult to navigate, or hard to access by mobile, you’re likely to irritate and inconvenience parents while risking important information being missed.
Addressing this can have a dramatic impact and boost parental engagement in the future.
Find out more about what parents want from your school website here: What Parents Really Want from Your School Website.
For many parents, a quick browse of the websites of their local schools will have a significant impact on their choice for school.
Schools therefore have to make the most out of the time each prospective parent spends on their website.
Good web design will ensure that the parent is led to the information and pages most likely to lead to an admission enquiry.
If you get the user experience right by serving the right content at the right time and in the right place, parents will be encouraged to stay longer on your website and potentially return. This can then have a decisive impact on admissions numbers.
Easy to Manage
A good school website will not only be appealing and easy to use for the visitor; it should also be easy for school communications staff to edit pages and add information as and when needed.
It’s no good having a beautiful webpage if you can’t easily make adjustments to the school calendar or other ‘every day’ tasks.
Schools are required to share certain information and policies with the public. The best place to do this is generally via the school website.
Good web design will make it easy to keep track of policies on the website and allow for easier updating of policies as and when needed.
At Eduprise, we help our clients manage the vast amount of information they need to keep up to date on their website so that they aren’t caught out when Ofsted call.
Improve Your School Website
The best school websites look and feel simple. However, creating a school website that stands out from the competition and fulfils all its requirements well is an exceptional challenge for any web designer.
At Eduprise, we know what’s required to keep parents coming back. We have extensive experience building dozens of bespoke websites for schools across the UK. We work with each school to make sure their website delivers for parents and the school community, and is properly integrated with the school’s communications plan and staff workflows.
If you’d like to learn more about how we can help you, get in touch today.