The newsletter is a common channel of school communication with parents. During our recent survey, parents revealed digital school newsletters were one of their preferred methods of communication, while printed versions were also relatively well received.
Yet, we believe there is scope for the school newsletter to be improved. To break out of the school mindset and offer a different perspective, we spoke to businesses and asked them: what do you think of school newsletters? Here, we have collated some of the most common responses.
They Often Lack a Purpose
Every school communication must have a purpose. If you aren’t immediately sure what the purpose of your newsletter is, ask yourself: “what do I want to achieve through this communication?” The answer will probably be different with each newsletter — but that’s fine.
Businesses understand that communications without a purpose are futile. When analysing school newsletters, they recognised that the communications tended to lack a purpose. Although filled with information, newsletters rarely elicited a certain response or engaged the audience.
Each school newsletter is different. To improve communication with parents, you should write the newsletter with its individual purpose in mind. In some cases, the purpose may be to inform parents of how children are progressing. In others, it may be to encourage parents to attend upcoming events.
When producing the newsletter, have a clear understanding of its purpose in your mind and let it guide you in choosing and writing its content.
The Eduprise team are experts in school communications and can help you develop a process that makes defining a communication’s purpose easy. Contact us today; we’d be happy to help.
They Can Be Hard to Digest
The first step to success for any communication is for the intended audience to read it. This is no different for school communications. Yet, simply looking at a school newsletter is often enough to cause disinterest among parents. Faced with an A4 page filled with words, many people will put the newsletter to one side, which is the worst possible reaction.
Businesses have become adept at removing barriers preventing customers from reading their communications and advertisements. By making them highly accessible, companies can attain a larger and more diverse audience. Having assessed a selection of school newsletters, some businesses found them hard to digest and said they would most likely not read the entire communication.
When writing your school newsletter, it is important to break up the content. Make sure that you use headers and subheaders regularly to separate paragraphs and information on different subjects. These changes will improve the readability of your newsletter, reducing the chances of parents discarding it immediately.
If you’d like some assistance with the layout of content within your school newsletter, the Eduprise team would love to help, so get in touch.
The Content Is Not Always Engaging
For many schools, engaging parents is a strategic aim, and regular communication is the way to do it. However, when the content of the communication isn’t interesting, parents quickly lose interest.
Through years of marketing activity, businesses have recognised that good content is crucial to the success of their communications. So, when they looked at school newsletters, they were quick to highlight that the content was sometimes dreary and irrelevant.
To generate a loyal audience that reads every school newsletter, you must make them consistently engaging and valuable. The content should be well-written and appeal to parents. It should also contain information that they want or need to know, giving them a reason to read the newsletter.
When you perfect this combination of value and intrigue, your school newsletter becomes a really powerful channel of communication with parents.
Our professional copywriters are experienced in producing content that engages parents. Contact the Eduprise team today, and we’d be happy to help improve the content in your school newsletters.
The Designs Could Be Improved
When there’s no guarantee that communications will be read, being visually attractive is a real advantage. Catching the eye or having an appealing appearance can make the difference between a communication’s message being received by an audience and it failing to make an impact.
Newsletters from two different schools rarely look the same. While the standard of school newsletter designs varies greatly, in general, there is room for improvement. Even businesses without an innate interest in design recognised that school newsletters could improve their appearance.
It can sometimes be difficult to meet the different preferences of your audience. This is especially true when it comes to the design of school newsletters. The best solution? Speak to parents and ask how they think your newsletter could be better presented.
If you aren’t sure where to start, contact Eduprise today and we will send you a free, eye-catching newsletter template.
They Don’t Demonstrate the School’s Personality
Every school is different. Whether it’s based upon their vision, ethos, values, curriculum, or facilities, each school has its own identity. To separate your school from its competitors, you should take every opportunity to demonstrate how it is different. Your communications are a great opportunity to do this.
As marketing has evolved, businesses have become increasingly open to building and demonstrating a personality. In fact, with the emergence of social media, it has almost become essential. With this knowledge and perspective, they identified a lack of personality in school newsletter content.
Taking a formal or monotonous approach to the content will make your newsletters boring. Adding character to the content and exhibiting the school’s personality will improve parental engagement. Subsequently, more people will read the newsletter and the reach of your message will increase significantly.
Eduprise helps schools across the country to write characterful and engaging content. If you would like to discuss how to demonstrate your school’s personality in its communications, contact us today.
Make Your Newsletter a Powerful Method of Communication
The newsletter remains a popular method of communication between schools and parents. As we mentioned earlier, our conversations with parents showed that they like to receive communication from schools through newsletters. With that in mind, your school should continue to utilise newsletters — but a few tweaks may be required.
At Eduprise, we specialise in school communications. Our team has helped many schools to refine their communication with parents and their community and maximise the reach and impact of their message.
Our team would be delighted to help your school improve its newsletters and other forms of communications. To discuss exactly what your school needs, get in touch with us today.