Communications

Trust Capacity Fund 2020: Applying for Strand A1

Gain funding for a communications project that helps your trust grow.

The first application period for the Trust Capacity Fund 2020 has already begun, and it’s time to start planning a proposal for your MAT.

The scheme is divided into five different strands, each with their own criteria for eligibility and success. Applicant trusts should apply for the strand that best suits their needs and the situation they are in. In the following series of articles, we’ll review the different strands and explain how, with Eduprise, your MAT can put together a project to fit each category.

A1: Support Strong Trusts to Grow and Innovate in Areas of Long-Standing Need

Over the past few decades the way people communicate, attain information, and spend their time have all changed dramatically This has resulted in the expectations for good school communications arguably moving forward more rapidly than in any other field relating to education.

This has meant that while many trusts have been extremely successful in other aspects, such as innovation in teaching and student support, their communications and marketing departments have lagged behind the fast pace of change.

At Eduprise, we specialise in producing up-to-date, digital-centred communications that take advantage of the organisational structure of MATs. In other words, we help trusts innovate in an area of long-standing need.

The services we provide can help already successful trusts change the way communications are produced for their schools. Through Eduprise, your trust can:

  • Take advantage of the good work being done at each school by increasing parental engagement.
  • Run targeted communication campaigns that turn positive outcomes in your schools into increased admissions and improved staff recruitment.
  • Cut down on costs across trusts through automation, centralisation, and the use of up-to-date communication channels.
  • Write and implement a strong trust-wide communications policy and reduce workload on teaching staff.

Meeting the Criteria

Applicants who meet the eligibility criteria for their chosen strand will then have their bids assessed according to the following criteria: geographical need, contextual need, deliverability, value for money, sustainability, and resource management.

While we would be unable to influence any trusts’ case in terms of geographical need and contextual need, a project involving Eduprise would succeed in the remaining categories of assessment.

In terms of deliverability, applicants would need to provide assessors with assurance that all funded activities will be completed by 31st March 2021. At Eduprise, we offer trusts a package that transforms their communications infrastructure in the short term, before giving them the option to further succeed by continuing to work with us.

Regarding the following three categories — value for money, sustainability, and resource management — Eduprise can also provide a strong case. One of our principal goals as an agency is to make sure that all work we do for our clients benefits them financially in both the short and long term. We know that well-executed communications have a huge impact on admissions, recruitment, and, consequently, income. As a result, all content we produce for our clients is produced with a strategy specific to the needs of the trust and the school.

Additionally, maximising cost-efficiency is a priority at Eduprise. Through our use of efficient workflows, custom-made content management software, and hourly billing, we made sure all of our clients save significantly in comparison to funding an in-house communications team.

Contact Us Now

With the application period already underway, now is the time to start thinking about how your schools can benefit from this funding. If you’re interested in applying for any of the Trust Capacity Fund strands, don’t hesitate to contact us.

Published by
Adam Barker-Wyatt

Producing content and communications on behalf of schools and multi-academy trusts.

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