Marketing

The Primary School Admissions Deadline Is Near

Under-subscribed schools miss out on thousands of pounds of government funding. Don't wait until it's too late; start a campaign to hit your admissions target.

One month — that’s all you have left to make sure that your primary school is not counting the cost of empty seats next September.

The national deadline for primary school applications arrives on 15th January 2020. Two months ago, we explained how the deadline will creep up on you, and now it’s just a matter of weeks away.

With the busy festive period and two-week Christmas break all that stands between half-empty classrooms and a full school, you need to make the next 30 days count.

If you don’t, you’ll miss out on thousands of pounds of government funding and find that your school’s budget doesn’t allow you to fund those much-needed school improvements or the visits that your pupils are all looking forward to.

Act now, and there’s still time to fill your empty places and be at capacity next summer.

Maximise Conversion with Targeted Marketing

At such a late stage, your campaign needs to make an instant, measurable impact that results in parents submitting applications. Otherwise, you’re wasting your money.

There’s no time for marketing efforts that may or may not be seen; may or may not reach your target audience; may or may not result in conversions.

Your campaign needs to be visible; to be positioned in front of the people who are most likely to submit an application; to provide easy access to the application form. The way to do it? Pay-per-click (PPC) social media advertising.

Social media platforms such as Twitter and Facebook facilitate highly targeted advertising campaigns that ensure your messages are seen by your exact target audience. Using demographics such as age, gender, and location, and psychographics such as interests and hobbies, you can maximise the success of your campaign and achieve a higher conversion rate than other advertising methods.

For as long as your school has been using outdated methods, such as hiring billboards or paying for television adverts, you’ve been wastefully spending money. That might sound harsh, but it’s true.

Can you say, definitively, that any of your previous admissions advertising campaigns have been seen by a large number of parents with school-age children? Of course not, because you can’t determine who watches the TV or walks past a billboard.

PPC advertising gives you the power to dictate exactly where your adverts appear and who sees them.

If you’d like the Eduprise team to help you create a PPC campaign and fill your empty spaces, contact us today.

Throwing Money at the Problem Isn’t a Solution

What happens over the next month before the admissions deadline will determine just how much your school can afford to do next year — It is that important. So important, in fact, that you could be tempted to throw as much money as possible at different campaigns and hope for a positive result.

Don’t.

Using large amounts of your school’s budget in a last-gasp effort to hit your admissions target won’t work. Planning an effective PPC campaign, however, will work.

For example, a 30-second television advertising slot would set you back thousands of pounds, and that’s before you factor in the costs of producing the advert. On the other hand, with a PPC campaign you have complete control over the budget, and the amount you choose to pay directly correlates to the amount of people who see your adverts.

The more you put in, the more you get out; simple as that.

Your school could face a number of worrying implications as a result of being under-subscribed, not least a funding shortfall that has a direct impact on your offering and the education of your pupils.

Don’t wait until it’s too late.

Make sure you are securing the final applications ahead of your rival schools by contacting Eduprise today and getting to work on an effective, measurable, and most importantly successful admissions campaign.

Published by
Dan Grey

Writing content and communications for schools and multi-academy trusts.

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