Knowing how to engage with parents effectively can be stressful if you’re unsure of where to start. For instance, how do you engage prospective parents to boost admissions? What role do your current parents play in your marketing strategies?
Communication with parents can be the make or break for your school admissions. After all, these are the people who trust you to care for their children and help them build their futures - that’s a lot of responsibility, and you need to be able to prove that you’re the best school for the job.
Your school needs to be the driving force behind this relationship and by carefully planning your strategies, you can form powerful collaborations.
So how do you achieve this?
The team here at Eduprise has a wealth of experience in handling parent communications, from keeping current parents in the loop to maximising the impact of marketing for prospective parents. In our latest blog, we take you through some of the considerations in engaging with parents, and how you can make it work for your school.
Successful School Communication with Parents
Successfully communicating with your school’s parents doesn’t have to feel like pulling teeth. The truth is, most parents aren’t expecting a lot, and by making them feel included in their child’s education, you’ll get much more back in return.
Not only can this generate better sentiment toward your school in your local community, but it can also bolster your admissions marketing. It may seem strange to include your current parent community in your admissions strategy, but doing so can create your most effective brand ambassadors.
Put simply, handle your parent communications well and your parents and carers will become a useful voice for your school, helping to build that all important positive reputation in your local community. Handled poorly, they can create a serious headache for your school.
Turning Unaware Parents into Applicants
School admissions marketing has certainly changed in the last few years. As birth rates decline, admissions become more coveted and marketing becomes more competitive.
To combat this, it’s essential that your school is able to reach and attract prospective parents. And this starts way before your admissions marketing campaign.
In essence, if parents haven't heard of your school, or if they have no outside information to form an opinion of your school, they're much less likely to attend. Prospective parents aren't likely to be interested in anything your advertising has to say, and will be drawn in elsewhere.
Your school needs to earn a good reputation by reliably engaging with your local community and stakeholders. By maintaining consistent messaging and regular communication with your most important audiences, you remain at the forefront of their minds.
But what do you say? How do you make sure the content you are promoting is attention grabbing and engaging?
The Essential Guide to Parental Engagement
We know that planning your parental engagement strategies can be tough, and with a lot riding on their success, it’s crucial to get it right. With over 20 years’ experience in school marketing, we’ve put together our Essential Guide to Parental Engagement.
Download the full guide today, or get in touch to find out how we can help your school or Trust.