Communications

5 Ways Your School Can Improve Parental Engagement Over The Summer

Read this blog to find out how you can use communications to keep parents engaged with their children's learning over the summer holidays.

The end of the school year is finally here and if you work in education, it’s crucial you use the summer to relax, refresh, and start planning for the new year.

But how do you keep engaging with your parent community whilst on holiday? Research shows that children with parents engaged in their learning do better in school, regardless of their economic or social situation. Therefore, if you can keep parents engaged with their children’s learning while the school is closed over the summer, you will likely see some real positive outcomes in the new school year.

We’ve previously written about the best ways to increase parental engagement in school time, but in this blog, we’ve explained what you can do while taking a well earned break for the summer.

Use an Editorial Calendar

Perhaps the most important tip on this list is to make sure you prepare content in advance, so that all that needs to be done is to schedule it.

While the content you schedule may be relatively generic, writing content in advance is perfect for making sure your school news page and social media channels are kept active even when you’re away. You can find out more about planning comms in advance in our blog, A Guide to Planning Your School’s Communications.

Take Advantage of any Summer Initiatives

Many local councils organise learning initiatives to keep children developing during the summer holidays. Examples include summer competitions in chess or maths, or more commonly, reading challenges.

Writing the content in advance makes your parent community aware of the different options available to them during the summer months through social media posts or via email. This will not only show that you care about each pupil all year round, but will also help foster parent interest and engagement in their children’s learning.

Write an End of Year Roundup

Parents love to hear about the achievements their children have accomplished, and the fun activities they get up to at your school. Get some extra value out of these engagement opportunities by writing up a roundup compiling some of the best stories from over the year.

This is also something you can do at different times of the year, for example, we wrote this Christmas roundup for one of our clients, which received a huge amount of engagement on social media.

Keep Parents Up to Date About the Start of the New Year

Parents won’t expect to hear from you as much as usual during the summer holidays, however, they will want to hear about preparations for the new year.

Therefore, if you have any information for your parent community that might benefit them, don’t be afraid to get it out there. It’s important to communicate early and often with parents, and this is especially crucial for introducing new parents to the community, reassuring them that they will always be kept up to date with the information they and their children need.

Outsource Your School Communications

One of the main problems of keeping your communications in house is that you don’t have capacity when the schools are closed. By working with an external agency such as Eduprise, you have access to a communications team the whole year round.

If you’re wondering how you’re going to keep in touch with your parent communities while taking the time off you need this summer, find out more about how Eduprise can help. Visit our services page to find out more now: https://www.eduprise.co.uk/services.

Published by
Adam Barker-Wyatt

Producing content and communications on behalf of schools and multi-academy trusts.

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