There are many different things to take into account when approaching school marketing; for instance, how do you build up your school’s reputation? How do you make sure that prospective families know your values and ethos? And most importantly, how can you make sure you achieve marketing success time and time again?
Marketing can be a tricky business but, when nurtured right, the rewards for maintaining and improving your efforts can be significant.
At Eduprise, we work with our clients to ensure we do just that, and in our latest blog, we'll take you through some of our most recent examples of how we've achieved marketing wins for our clients; whether that's making the most of a good news story to build your reputation, celebrating your staff members to encourage recruitment and retention, or organising events to both maximise community engagement and put your school firmly on the map.
New Playground Equipment at Gagle Brook Primary
A good news story doesn’t have to be groundbreaking. It can be as simple as celebrating the small things that make a big difference to the daily lives of your students and staff.
Maybe your staff have gone out of their way to enrich their classes’ learning. Or perhaps someone is doing something wonderful for charity.
For example, Gagle Brook Primary School recently acquired new playground equipment. Following a very generous donation from the WPA Foundation, the school installed the new equipment just in time for the children to enjoy it in the good weather!
Not only does this promote the positive and healthy environment Gagle Brook offers their students, it also celebrates their partnership with WPA Foundation; a nice way to show their appreciation.
Celebrity Motivation at St George's
Of course, when the more uncommon events do take place, it’s always a good idea to shout about those, too.
For example, St George’s School made a splash earlier this year when they received messages from not one, not two, but three celebrities!
Cbeebies star Gem was joined by England rugby player, Jonny May, and comedian, actor and writer, David Walliams. The three sent wonderful messages of motivation to the children at St George’s, congratulating them on the hard work they’d been putting in throughout the lockdown.
In fact, David Walliams was so impressed, he surprised the kids at the Gold Book Assembly on Friday 30th April with a signed photograph to take home, and a signed copy of his book ‘Code Name Bananas’ for the school.
The story was picked up by the local press, showing how interesting stories such as this can help to build positive relationships with the press, and a positive reputation in your community.
Sowing the Seeds of Climate Change at The Manor
It’s all well and good posting updates and keeping in touch, but how do you make it eye-catching?
A good way to stand out is to showcase your school’s activities and celebrations for well-known events. For instance, The Manor Primary School caught local headlines when they put on school-wide activities to honour Earth Day earlier this year.
This included creating a pollinator-friendly area in their outdoor spaces by planting seeds and preparing the ground, designing posters to encourage reuse and recycling, and learning about environmental activists such as Greta Thunberg.
Celebrating the Achievements of Staff at Devizes
Your staff are critical to your success - so celebrate them!
It’s easy to focus solely on stories about the work your students have done, or an exciting trip they took, but don’t fall into the trap of forgetting to mention your staff.
For instance, Devizes School recently promoted a story to celebrate one of their staff members, who had been selected for the 100 Inspiring Teachers campaign run by Channel 4 and The Guardian for her work to promote climate change awareness.
Your staff are powerful ambassadors for your school. Stories such as this can highlight the wonderful and powerful work that they do, and help to cement your relationship with parents and wider community as a supportive and nourishing environment for their children.
Importantly, it can also show current and prospective staff members how valued they are in your school, helping to boost your recruitment and retention efforts.
Fundraising Efforts at Bowerhill
Last but not least, let’s not forget your parent community. Just like your staff, parents can be powerful ambassadors and fundraisers for your school, and it’s important to recognise the role that they play.
Bowerhill Primary School did just that, when they marked the fantastic work that their Parent Teacher Association (PTA) did to raise funds for the school throughout the pandemic, despite the difficulties that social restriction presented.
Importantly, and as Bowerhill notes, stories such as this highlight the positive impact that an engaged and active parent community can have. Make sure you’re reaching out and working with parents to make constructive changes and to promote your school.
How We Can Help
We know all too well the effort and time it can take to ensure your marketing receives the attention it deserves. With competing priorities, it can be difficult to find the time to spare.
We’re here to help. To deliver your marketing successfully takes a broad range of expertise and experience, and working with us gives you access to a fully-fledged marketing team, all year round, at a fraction of the cost of in-house delivery.